Dentsply Sirona

www.dentsplysirona.com

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Dental Tribune International

Tue. 6. February 2018

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YORK, Pa., U.S./SALZBURG, Austria: Dentsply Sirona, a leading global manufacturer of professional dental products and technologies, has established a new strategic business unit (SBU) incorporating its laboratory CAD/CAM and prosthetics material businesses. The Lab SBU has come into operation as of Feb. 1, 2018.

By combining the strengths of these businesses, the new SBU offers dental solutions as a one-stop shop. With all laboratory elements brought together, Dentsply Sirona has created three strategic platforms: equipment and fixed and removable materials, each continuing to remain in their respective locations. With its focus on integrated solutions, the company will further connect dental laboratories with digitally equipped dentists through its inLab technology.

“We are creating one global customer-centric lab business unequalled in terms of competence, equipment and material expertise. No other dental company can match this combined capability like we do,” explained Thomas Leonardi, Group Vice President of Dentsply Sirona Lab. “For me and my team this is a natural step, it allows us to build up a perceptible and significant lab competence focusing on our lab partners. We have already seen the advantages of such a cooperation in the U.S. business, where our U.S. commercial group has already formed and continues to drive our lab sales synergies by offering the full range of products.”

The new SBU concentrates the full portfolio for laboratories, enabling technicians to implement the entire laboratory workflow with Dentsply Sirona products and solutions. “By bringing our organization closer together, we will encourage more collaboration and the development of better, safer and faster solutions which will truly add value for our lab partners, their dentist customers and ultimately the patient,” Leonardi added.