LAS VEGAS, U.S.: Earlier this month, Las Vegas played host to Dentsply Sirona World 2019, a highlight of the dental calendar. This year’s event, which sold out weeks beforehand, brought together thousands of participants to experience a unique mix of workshops, clinical training units, presentations by more than 100 dental experts, and an unrivaled entertainment program.
One of the highlights of Dentsply Sirona World 2019 was the live treatments, which were streamed to the auditorium of the Mandalay Bay resort and casino. Among the presenters was Dr. Tarun Agarwal, who performed a full-arch restoration using the SmartFix concept with the new Astra Tech Implant System EV. Dr. Erin Elliot was also on hand to present a treatment for obstructive sleep apnea, while Dr. Meena Barsoum shared an orthodontic session using SureSmile with the audience.
These live treatments fostered opportunity for discussions about the topics that practitioners deal with in their practice routines. “It is precisely these interactions that are crucial to us,” said Don Casey, CEO of Dentsply Sirona.
“We consistently direct our innovations to what our customers need in practices and labs. This is why we focus on entire workflows and solutions that integrate seamlessly with one another. Underlying these solutions is our commitment to R&D, into which we are investing more than $150 million this year alone. Over the past several years we invested close to $1 billion—more than any other company in the dental industry,” added Casey.
Dentsply Sirona also offered an advanced training program in Las Vegas, consisting of more than 100 intensive workshops on a comprehensive range of topics; lectures in areas such as implant dentistry, the dental laboratory and hygiene; as well as the presentation of new products. Dentsply Sirona World 2019 also proved to be an excellent platform for gaining firsthand knowledge of the Astra Tech Implant System EV, a new development of the Astra Tech Implant System, one of the best-documented implant systems on the market. This innovation will be available starting October 2019 in the North American market and from the beginning of 2020 in Europe.
The first-class entertainment program is a hallmark of Dentsply Sirona World. This year, Dentsply Sirona surprised the participants with two special highlights. On the first evening, the world-renowned stand-up comedian Jerry Seinfeld had audience members doubled over with laughter, while the multiple Grammy Award-winning Zac Brown Band rocked the stage in a private concert on Friday night.
Planning for next year’s Dentsply Sirona World is already underway. The congress will take place in Las Vegas again, this time at CAESARS FORUM from Oct. 1 to 3, 2020.
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